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Phase 1 · Build

Web design in Austin, built to bring in calls

Most business websites look fine. They just don’t do anything. I build websites for local service businesses in Austin, Albuquerque, and across Texas and New Mexico, and every one of them is organized around one question: what does this visitor need to do next?

“Within the first month we were getting qualified leads we never saw before. Ryan built it, and Ryan answers the phone.”

Jake O., owner, OQ Mechanical

Web design in Austin: Ryan Strilich drawing on a tablet with a stylus, with blue octopus arms holding a color wheel and a design app window

What a good website actually does

It shows up
When someone searches for what you do.

It loads
Before they give up.

It points somewhere
The phone number and the form, right there.

A website is a sales tool that works when you don’t. It answers the questions people have before they call. It shows them you are real. It makes the next step obvious.

For that to happen, three things have to be true at once. The site has to show up when someone searches for what you do. It has to load before they give up. And when they land on it, the phone number and the form have to be right there.

Clean design helps with all of that. It is not the point of it.

Works on the phone in the truck

Most local service searches happen on a phone, often from a driveway or a job site. Every site I build starts from the phone screen and works up to the desktop, not the other way around.

Fast enough that Google notices

A slow site loses twice. Google ranks it lower, and people leave before it loads. Speed is built in from the start: compressed images, no video backgrounds, nothing loading that doesn’t need to.

How I build

Six steps. You are involved at each one and never buried in the technical parts.

3 to 6 weeks

From kickoff to launch, depending on page count and how fast content comes together on your side.

Discovery. A conversation about what you do, who you want to reach, and what the site should make happen.

Proposal. Scope, pages, price, timeline. In writing.

Design. You see the layout before a line of it is built. You sign off on it. That sign-off is a hard gate: nothing gets built until you like what you see.

Build. Pages, copy, forms, analytics, structured data.

Your review. You click through everything and flag anything that isn’t right.

Launch. A checklist runs before you see it live.

Why WordPress, in plain terms

I build on WordPress because it is the platform that runs more of the web than any other, it does not lock you into one company’s platform, and you own every piece of it. When the site is live you can change your own hours or add a photo without calling me. When you want me to handle it, that is what a care plan is for.

What every build includes

No vague deliverables. Every site I build ships with:

Custom design

For your brand, not a theme someone else already used.

A page per service and market

Each service you sell and each market you serve.

On-page SEO before launch

Titles, descriptions, headings, internal links.

Click-to-call and a short form

Mobile tap to call; the form lands in your inbox.

Analytics and tracking

See where visitors come from and what they do.

Structured data

So Google understands what each page is about.

Real Google reviews on the site

A widget that pulls your actual reviews.

Alt text, sitemap, launch checklist

The unglamorous parts, done.

Thirty days of post-launch support

Before a care plan starts.

Branding, when you need it

Inkbyt logo
Palette
Type pairing
Headings that carry
Body text that reads easy.

Inkbyt’s own brand package: logo, palette, and type pairing.

Some businesses arrive with a logo from 2009 and a color nobody chose on purpose. That is fine. Branding can be part of the build or a project on its own.

A brand package covers the logo (primary, secondary, and an icon version), a color palette with a reason behind it, a type pairing, and a short voice guide so everything you write sounds like the same company. You get every file in every format you will need for web, trucks, and print.

When the brand and the site get built together, nothing has to be retrofitted later. If you already have a brand that works, I build to it.

Not sure you need branding? Ask on the call

Web design in Austin and Albuquerque

Illustration of Ryan Strilich wearing a backpack, with blue octopus arms reaching to a map of New Mexico marked Albuquerque and a map of Texas marked Home base, Austin, and each city's skyline below

I am based in Austin and work with businesses across the metro and the Hill Country: Round Rock, Cedar Park, Pflugerville, Georgetown, and out toward Dripping Springs. The Austin market is crowded, and the bar for what a professional site looks like keeps rising. A template site reads as a template here.

Albuquerque is where Inkbyt started, and most of my client sites still live there: mechanical contractors, laundromats, restaurants, storage facilities, insurance agencies. In Albuquerque the competition is a handful of big operators with enormous review counts, and the win is usually in the markets they ignore.

Either way, the answer is a site built right, set up for search, and pointed at one clear next step.

What a website costs

$4,250

Where builds start.

Spread it over 12 months

Same total, no interest, no fees. 25% down at signing starts the build, and the rest is paid in 12 automatic monthly pulls by ACH or card. Financing is by agreement, and it does not change the scope or the timeline.

A $7,000 build: $1,750 at signing, then $437.50 a month.

Builds start at $4,250. A five-page site for one market is a different job than sixteen pages across two markets with suburb coverage and a commercial positioning page, and the price follows the scope. Two recent builds:

around $7,000

Single market. Homepage, five service pages, two location pages, suburb coverage.

around $11,000

Two markets. Sixteen pages, commercial positioning, five suburb pages.

You get a real number after the first call, not a discovery fee and a range.

If you are comparing quotes, ask each designer one question: what happens after launch? Some hand you a site and disappear. I stay through the first thirty days, and most clients move into a care plan at $645 a month so somebody is still responsible for it a year from now.

Common questions

How much does a website cost in Texas?

For a local service business, a professionally built site runs from about $4,250 to around $11,000 depending on how many services and markets it covers. Cheaper options exist. They usually cost more later, when the site has to be rebuilt to rank or convert.

Wix, Squarespace, or WordPress?

Builder platforms are fine for a portfolio or a menu. For a service business that needs to rank in more than one town, they hit a ceiling on speed and structure that is hard to engineer around. Most of the rebuilds I do come off a builder platform.

Ready to talk about your site?

If your site isn’t making the phone ring, or you are starting from scratch and want to do it once, let’s spend fifteen minutes on it. I look at what you have while we talk and tell you what I would do.

Blue octopus pointing toward the booking button