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HVAC and mechanical websites built to book the right jobs

For HVAC, plumbing, and mechanical contractors in Austin, Albuquerque, and across Texas and New Mexico. Sites that surface the commercial work, split the service intents, and get the phone answered by the right crew.

Or call 512-553-1774

Rooftop evaporative cooler on an Albuquerque home, with the Sandia Mountains behind it. An OQ Mechanical job.

The HVAC website problem

Most contractor sites in this trade have the same three problems, and none of them are about how the site looks.

The commercial work is invisible.

You do mechanical. Rooftop units, boilers, multi-family, light commercial. The site says “AC repair” and “furnace service” and nothing else. A property manager searching for a mechanical contractor lands on a residential generalist’s site because yours never told Google you do this. One commercial job is worth twenty-five to forty residential service calls, and the site is not capturing any of that intent.

There is no page per job.

“Water heater replacement,” “AC repair,” “commercial HVAC contractor,” and “plumbing repair” are four different searches. If they all land on one services page, Google has nothing specific to serve, and the searcher has nothing specific to read.

The review count is far below the big shops.

A strong 4.9 on a few dozen reviews loses the map pack to a 4.6 on more than a thousand. In Albuquerque the top six operators have between 500 and 3,200 each. That gap decides who shows up before any other factor does. Review management

What your website needs to do

01

Show up for the searches that pay

One page per service. One page per market you serve, and one per suburb worth having. Local Services Ads eligibility set up so the Google Verified badge is available when you want it. A review workflow that runs on every close-out, because volume is the ranking factor you can move on purpose.

02

Look like the contractor they should trust

License numbers where people can see them. Insurance and bonding. Years in business. A response-time commitment for emergencies. For the commercial page: scope examples, the kind of buildings you service, and who to call for an RFP. Property managers read differently than homeowners, and the page should know which one is reading.

03

Get the call to the right crew

Click-to-call pinned on mobile. An emergency path that is obvious at 2 a.m. A separate commercial inquiry route, so a bid request does not land in the same queue as a thermostat question. Forms with three fields, not nine.

What I build for HVAC and mechanical contractors

25 to 40

Residential service calls. That is what one commercial job is worth.

See how I approach web design

  • A commercial mechanical page written for property managers and facilities directors, not homeowners
  • A page for each service intent: repair, replacement, water heaters, plumbing, commercial
  • A location page per market and suburb pages where the work is (Rio Rancho is not Albuquerque; Round Rock is not Austin)
  • License, insurance, and certification display on every page
  • A review request workflow tied to job close-out, with QR codes for trucks and invoices
  • Local Services Ads setup and verification
  • Click-to-call, an emergency path, and a separate commercial inquiry form
  • Call tracking so you know which page produced which job
  • Truck branding coordination, because two unbranded trucks are the cheapest billboards you’re not using

HVAC and mechanical work I’ve done

HVAC website example: OQ Mechanical website on desktop, tablet, and phone

Case study

OQ Mechanical, Albuquerque and Santa Fe

A two-truck mechanical contractor whose site never said “commercial.” I rebuilt it around the higher-margin work and the corridor the big shops don’t contest.

Leads went up as soon as the new site and the ads went live.

Read the story

Other work in the trade: a commercial HVAC company recovering from a suspended Google listing, and a mechanical contractor’s parent company site. HVAC, plumbing, commercial mechanical, and multi-family are all in the portfolio.

Serving Austin, Albuquerque, and beyond

TexasAustin
Round Rock

New MexicoAlbuquerque
Rio Rancho
Santa Fe

Map of New Mexico and Texas with Albuquerque, Santa Fe, and Austin marked

In Austin, the residential market is crowded and the clicks are expensive, so the play is suburb pages and Local Services Ads with tight tracking. In Albuquerque, a handful of operators with thousands of reviews own the obvious terms, and the win is commercial work, the Santa Fe corridor, and the service lines nobody has a page for. Remote works fine for both.

Austin, TX · Albuquerque, NM · Local SEO

Common questions

How many reviews do I need to rank for AC repair?

Enough to be in the same range as the top three in your city, and a steady flow of new ones each month. In most metros that is hundreds, not dozens. Volume and velocity both count, which is why the workflow matters more than the ask.

How do I get commercial HVAC leads?

A dedicated commercial page that speaks to property managers, a Google listing with commercial services listed, and outreach to the people who write those checks. Most contractors skip the page and wonder why the phone only rings for residential.

Your next commercial job is searching for a mechanical contractor right now

Fifteen minutes. I pull up your site, your listing, and the three shops above you, and tell you what I would fix first.

Or call 512-553-1774.

Blue octopus pointing toward the booking button

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